Platform Guides
Analytics & Reporting
Track performance, understand trends, and optimize your AI agents with comprehensive analytics.
Overview
Nutalk provides detailed analytics across three levels: workspace-wide metrics, campaign performance, and individual call analysis.
Workspace Analytics
High-level metrics across all agents and campaigns
Campaign Metrics
Performance tracking for each campaign
Call Analysis
Detailed breakdown of individual calls
Accessing Analytics
- 1
Click Analytics in the main sidebar.
- 2
Select a date range using the date picker (default: last 7 days).
- 3
Use filters to narrow down by agent, channel, or campaign.
Key Metrics
Call Volume
2,847
Total Calls
1,423
Answered
892
Voicemail
532
No Answer
Answer Rate
Percentage of calls that were answered by a live person. This excludes voicemails, busy signals, and no-answers.
| Answer Rate | Assessment | Action |
|---|---|---|
| > 50% | Excellent | Maintain current strategy |
| 30-50% | Good | Minor optimizations possible |
| < 30% | Needs Improvement | Review timing, caller ID, contact quality |
Call Duration
Track average call length and distribution:
3:24
Average Duration
0:45
Minimum
12:38
Maximum
Goal Completion
Track how often your agent achieves its defined goals:
Setting Goals
Goals are defined in your agent configuration. Common goals include booking appointments, qualifying leads, or collecting information.
Campaign Analytics
Each campaign has its own analytics dashboard showing:
Progress Overview
Call Outcomes
312
Answered
98
Voicemail
42
Failed
544
Pending
Best Performing Times
Days and hours with highest answer rates:
Call Analysis
Dive deep into individual calls to understand performance:
Transcript Review
Full conversation transcript with speaker labels, timestamps, and sentiment indicators.
Quality Metrics
Latency
420ms avg
Interruptions
2
Silence Gaps
3
Audio Quality
Excellent
AI Evaluation
Automatic evaluation of agent performance (when enabled):
Exporting Data
Export analytics data for external analysis or reporting:
CSV Export
Download call logs, metrics, and transcripts as CSV files.
Scheduled Reports
Set up automatic daily or weekly reports delivered via email.
Webhooks
Receive real-time call data via webhooks for custom dashboards.
Understanding Trends
Time-Based Analysis
Use the date picker to compare different time periods:
- Week-over-week comparison
- Month-over-month trends
- Custom date range analysis
Identifying Issues
Dropping Answer Rates
May indicate carrier flagging, poor timing, or outdated contact data.
Short Call Durations
Could mean callers are hanging up early—review agent opening lines.
Low Goal Completion
Review transcripts to identify where conversations go off track.
Best Practices
Review Weekly
Set a weekly review cadence to catch trends early. Don't wait for problems to become obvious.
Sample Transcripts
Regularly read through transcripts—both successful and unsuccessful calls—to understand what's working.
A/B Test Changes
When updating agent instructions, run parallel campaigns to measure the impact of changes.
Set Benchmarks
Establish baseline metrics for your use case and track improvement against those benchmarks.