AI lead qualification that calls your new leads
When a form, your CRM or Zapier sends a new lead, NuTalk's AI agent calls it inside your calling hours, asks your qualifying questions, books the meeting and, for leads from HubSpot or Kommo, writes the result back to the CRM.
Pay as you go starts free · NuTalk Call Center from $599 USD/mo
How it works
How AI lead qualification works
Connect your lead source once. The campaign calls each new lead on your rules.
A lead arrives
Your server or CRM posts the lead's name and number to the campaign's webhook, or your system or a Zap adds it through the API.
The agent calls
Inside the campaign's calling hours, at the pace your simultaneous-call capacity allows, with retries by outcome.
It qualifies and books
The agent asks the questions you wrote. When the lead fits, it books the meeting in your calendar.
Results in NuTalk and your CRM
The recording, transcript and summary stay in NuTalk. For leads enrolled from HubSpot or Kommo, or sent by webhook with their HubSpot contact ID, the call, notes and pipeline stage go to the CRM. When evaluations are on for your plan, the call is scored against your goals after it ends.
What it does
What you control
Your qualifying questions
Write them in the agent's instructions: budget, timeline, the service they need, location. The agent asks them as part of the conversation.
Booking on the call
The agent books in NuTalk business scheduling, synced with each host's Google Calendar or Outlook, or in your Cal.com account.
Calling hours and retries
Choose the days, hours and time zone each campaign may call, which outcomes get another try and how far apart.
WhatsApp when there's no answer
Add a WhatsApp template step after a missed call. Meta approves the templates and charges its fees.
HubSpot and Kommo write-back
For leads enrolled from HubSpot or Kommo, or sent by webhook with their HubSpot contact ID, the call, notes and pipeline stage go to the record: a HubSpot deal when you set a pipeline, a Kommo lead and its status.
Do-not-contact in every campaign
Once a lead is marked do-not-contact (by AI call analysis, your team or the API), NuTalk skips it in every campaign.
Results
See which leads qualified
Set goals such as “Confirmed the budget” or “Booked a meeting”. When evaluations are on for your plan (credits on pay as you go, confirmed for your package on NuTalk SMB and NuTalk Call Center), each call is scored against your goals after the call, within hours or overnight.
Each goal comes back met or not met, with a written reason you can check against the transcript.
- Goals per channel, each met or not met with a reason
- Competencies scored 0 to 5 on the rubric you write
- An overall score out of 100 for each call
- Goal success rates by day, week or month
Before you call
Consent and calling rules
Outbound AI calls are regulated, and you decide who gets called. NuTalk applies your calling hours, retries and do-not-contact list; consent and the lists you upload are yours.
- United States: AI-voice calls to mobile numbers, business contacts included, and to home lines need prior express consent; marketing calls need it in writing.
- Mexico: check the REPEP registry before marketing calls to consumers.
- A contact marked do-not-contact is skipped in every campaign.
General information, not legal advice. Talk to your counsel before you launch.
Plans
Which plan fits your lead volume
Lead campaigns work on every plan. What changes is where the calls go out from and how many leads you can call at once.
- Webhook, API, HubSpot and Kommo intake
- Calling hours, retries and do-not-contact
- Recordings, transcripts and summaries
Pay as you go
Start free$0 / month · USD
Free credits to start, then minutes as you need them. The option if you only want a NuTalk number.
Included
Calls go out from a NuTalk number in the US or Mexico and use credits.
NuTalk SMB
Self-serve$299 / month · USD
Unlimited AI calls on your own line through the AiBox, one at a time; fair-use review above 5,000 min/mo per line.
Included
One call at a time on your AiBox line: fine for a steady flow of leads.
NuTalk Call Center
Sales-assistedFrom $599 / month · USD
Unlimited AI calls for campaigns, outbound and inbound; fair-use review above 5,000 min/mo per line.
Included
Several leads at once: simultaneous calls are sized for your package.
- AiBox installation for NuTalk SMB: $149 USD one time, quoted and billed separately.
- Connection to your PBX or phone system (SIP) or Zoom Phone is scoped and set up with our team.
- Simultaneous-call capacity, numbers, carrier usage and hardware are confirmed for your package. Fair use applies: we review usage above 5,000 minutes a month per line.
Limits
What it doesn't do
- It doesn't give leads a numeric score or assign them to a sales rep. Results arrive as goals met or not met, the pipeline stage you set and the call notes.
- It doesn't score a call while it happens. Scoring runs after the call, within hours or overnight depending on your plan.
- It doesn't put a person on the line mid-call. Your team gets the recording, transcript and summary.
- It reads only campaign calls for an opt-out, not calls placed by hand or through the API.
- It isn't a dialer for human reps: the AI agent holds every conversation.
FAQ
Lead qualification questions
What is AI lead qualification?
It's an AI voice agent calling your new leads, asking the questions a sales rep would ask on a first call, booking a meeting with the ones that fit and logging the result. In NuTalk, you write the questions and decide what counts as a qualified lead.
What is speed to lead, and how fast does NuTalk call?
Speed to lead is the time between a lead reaching out and your first call. In NuTalk, a lead joins the campaign when your webhook, the API or your CRM sends it, and the agent dials it inside your calling hours, at the pace your simultaneous-call capacity allows. A lead that arrives after hours waits for the next calling window. With API import on for the campaign, a lead sent by your webhook or the API while the campaign is paused waits until you resume it.
How do leads get from my website or CRM into NuTalk?
Have your server or CRM post each lead to the campaign's webhook, with an HMAC signature on every request. It takes the lead's phone number, name, email and any extra fields you send. Zapier and other tools add leads through the REST API, and you can also enroll them from HubSpot or Kommo, or upload a CSV.
Does it give leads a score or assign them to reps?
No. NuTalk doesn't give a lead a numeric score or assign it to anyone. After the call, when evaluations are on for your plan, your goals, such as “Confirmed the budget”, are marked met or not met with a reason, and for leads from HubSpot or Kommo, workflow steps move the lead to the stage you choose in the CRM, with the call notes. Your team picks it up from there.
Can it book the meeting on the call?
Yes. With NuTalk business scheduling, the agent checks each host's availability, synced with their Google Calendar or Outlook, books the slot and sends a calendar invite when the lead gives an email. If you already use Cal.com, it can book there instead. You choose one scheduling system per channel.
Is it legal to call leads with an AI voice?
It depends on who you call and where. In the US, AI-voice calls to mobile numbers, business contacts included, and to home lines need prior express consent, and marketing calls need it in writing. In Mexico, check the REPEP registry before marketing calls to consumers. A lead who filled in your form and agreed to be called is the usual starting point, and NuTalk skips any contact marked do-not-contact in every campaign. This is general information, not legal advice; talk to your counsel before you launch.
Which plan do I need?
You can start free on pay as you go and call leads from a NuTalk number in the US or Mexico, which has a monthly price, with calls on credits. NuTalk SMB, $299 USD a month, gives you unlimited AI calls on your own line through the AiBox, one call at a time; the AiBox installation, $149 USD one time, is quoted and billed separately. NuTalk Call Center, from $599 USD a month through our sales team, is built for calling several leads at once: unlimited AI calls, outbound and inbound, on your own PBX or phone system. Connection to your PBX or phone system (SIP) or Zoom Phone is scoped and set up with our team. Fair use applies: we review usage above 5,000 minutes a month per line.
Call your next lead while it's still interested
Start free, connect your form or CRM and write your questions. When your leads need several calls at once, talk to sales about NuTalk Call Center.